Merck Serono activities on World Psoriasis Day

Sweden
Cooperating with the local patient association to through press activities, information meetings and various ad campaigns

Hungary
Supporting 4 University Centers in Hungary will organize (in cooperation with local Patient Associations) World Psoriasis Day events. Furthermore, press conferences and patient meetings will also be organized to increase knowledge of Psoriasis

Turkey
Media events - morning news TV program on Psoriasis and creating a specific weekend supplement interviewing psoriasis experts

Poland
Press conferences throughout Poland including meet the expert sessions.
Warsaw. 29th of October.
Happening in the down town - Warsaw - body painting - creating the awareness of pso-patients among society, happening at the front of MoH.

Switzerland
Collaboration with Swiss Patient organization:
Stand activities in different cities in Switzerland
• Patient Workshop 1: "Stress - was ist das? Stressfaktoren und Hautkrankheiten am Beispiel von Psoriasis" , Sep 24, Zurich
• Patient Workshop 2: "Comment mieux vivre avec le Psoriasis ou le Vitiligo"?, Oct 8, Lausanne
• Patient Workshop 3: "Psoriasis:  les maladies associées et la qualité de vie, actualités des nouveaux traitements topiques et systémiques du psoriasis", Oct 28, Genève
• Patient Workshop 4: "Psoriasis", Oct 29, Zurich

Czech Republic
Supporting Dermatological Societies to create:
• Press conference - Prague, Oct 23 - five short talks à 7-8 min.
• Patients Conference - Prague, Oct 23
• Patients conference organized by Association of Psoriatic and Atopic Eczematics, Janské Lazně, Oct 24-25
• Psoriasis information kiosk - Prague, Oct 23
• 1st psoriasis conference (for dermatologists) - Brno, Oct 24
• TV and radio broadcasting, last week of October

Brazil
Merck Serono will support activities of the Brazilian Dermatology Society for the promotion of WORLD PSORIASIS DAY. 12 Cities will join the awareness activities

Spain
Collaborating with Spanish Patients Associations of Psoriasis
1. - ACCIÓN PSORIASIS
     Co-sponsorship. (Conferences in Madrid, Barcelona, Valencia, Tenerife).
2. - APSORIASIS
Cooperation with mass media (press, radio, TV).
WPD Event - 24 October in Bilbao.

Germany
Patient meetings
• Organizing 15 patient meetings with the local clinic or office-based Dermatologists
• National event with the German national patient association DPB
• Promoting patient meeting through the patient website www.psoriasis-konkret.de

Psoriasis Awareness Campaign
• 2 hour telephone counseling with psoriasis experts
Public (patient) brochure giving female psoriasis patients recommendations on their daily life

Italy
Collaboration with Patient’s Association organizing activities with the following public authorities:
• Senato della Repubblica
• Camera dei Deputati
• Presidenza del Consiglio dei Ministri
• Ministero della Salute
• Ministero delle Politiche per la Famiglia
• Regione Lazio
• Provincia di Roma
• Comune di Roma e Assessorato alle Politiche Sociali e Promozione della Salute del Comune di Roma

Collaborating with local patient organization to organize booth to inform the general public
Communication activities and media relation
• WPD 2008 promo TV and radio broadcast 
• National Press office for WPD in order to gain relevant coverage among the press and media
• Press Lunch in Rome with the national press on October 22nd
• Local press office in every city involved 
• WPD 2008 announcement in TV and radio programmes
• Interviews with dermatologists and patients in TV and radio programmes
• Activities on ADIPSO web site www.adipso.org
• Patient information support by ADIPSO Call center 800.031.566

Greece
Collaborating with the local patient association to organize a press conference

Denmark
Collaborating with the local patient association to organize a patient meeting and booths in shopping centers

Mexico
Various press conferences in collaboration with AMCPSO, the Mexican Patient association and by the General hospital

Slovakia
• Supported Patient organization with "Non - handicap day" with lectures on psoriasis for general public
• Call center for psoriatic patients covered by Merck Serono.
• Public presentation in main cities in collaboration with the local patient association

France
Partnership with the local patient association creating a press release on World Psoriasis Day

Canada
• Launch of the NEW Psoriasis Education Program (PEP) website in October - www.psoriasisinfo.ca
Psoriasis Education Program (PEP) is a national public awareness program that provides comprehensive, accurate and easy-to-access information to Canadians with psoriasis and their families, healthcare professionals and the general public.
• Press release to Canadian media to announce the launch of the new PEP site, and explaining World Psoriasis Day

Portugal
Collaborating with local patient association in creating a national event on World Psoriasis Day
Supporting Society for Dermatology to create a special article on psoriasis that will be published in the health supplement of Journal de Saúde Pública

UK
Supporting publication of a Psoriasis Supplement in the UK Times

Netherlands
Collaborating with the local patient association to create a nation event on World Psoriasis Day